![How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/08/10/202d26d7-80ff-4396-bcee-15b53fd5a28e_e0f378a0.jpg?itok=7lsbCUkn&v=1691660506)
How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post
![Birkenstock IPO date: Birkenstock goes public: This is how the 'woke' sandal became a fashion symbol | Lifestyle | EL PAÍS English Birkenstock IPO date: Birkenstock goes public: This is how the 'woke' sandal became a fashion symbol | Lifestyle | EL PAÍS English](https://images.english.elpais.com/resizer/_In8iZxfEaHKBcbn_TJ9q2qtDZI=/1960x1103/filters:focal(2317x1615:2327x1625)/cloudfront-eu-central-1.images.arcpublishing.com/prisa/IJ3467QV5IEEIJ2HDI3YGLTPYE.jpg)
Birkenstock IPO date: Birkenstock goes public: This is how the 'woke' sandal became a fashion symbol | Lifestyle | EL PAÍS English
![From frumpy sandal chic to mainstream appeal: will Birkenstock IPO be a perfect fit? | IPOs | The Guardian From frumpy sandal chic to mainstream appeal: will Birkenstock IPO be a perfect fit? | IPOs | The Guardian](https://i.guim.co.uk/img/media/399dc8e576d5c8484dbe8bf6bb577f62ede57fce/32_31_5846_3508/master/5846.jpg?width=465&dpr=1&s=none)
From frumpy sandal chic to mainstream appeal: will Birkenstock IPO be a perfect fit? | IPOs | The Guardian
![German sandal maker Birkenstock taken over by LVMH-backed group | Mergers and acquisitions | The Guardian German sandal maker Birkenstock taken over by LVMH-backed group | Mergers and acquisitions | The Guardian](https://i.guim.co.uk/img/media/7542e93ec670f1b5f49ac5a563b222cc4088cd57/270_123_3210_1925/master/3210.jpg?width=1200&quality=85&auto=format&fit=max&s=74a1b4f1b64f3eda20fab1fd06f33066)